New Strategic Selling, The
Miller Robert
Readings
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PKR 750
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About the product
  • ISBN: 9780749441302
  • Category: Readings & Cheetay 30% Off
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About the product
In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling, into a global leader in sales and development with the most prestigious client list in the industry. The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.
  • ISBN: 9780749441302
  • Category: Readings & Cheetay 30% Off
  • Publisher: Readings
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